By BigEyeUg Team
Dreams are a common part of the human experience, but transforming those dreams into reality requires dedication, effort, and sacrifice. Everyone has goals, whether they are related to personal ambitions, career paths, or life objectives. However, few individuals have the courage and determination to pursue their dreams, even at the expense of their comfort, security, or relationships. As Walt Disney once said, “All our dreams can come true, if we have the courage to pursue them.”
Apollo BW, a Ugandan-born musician, exemplifies this spirit of perseverance and determination. Having spent the last 15 years in the United States, Apollo began his career in the tech industry. However, his passion for improving the quality of music from Uganda and sharing it with a global audience soon became his driving force. Apollo’s dream led him to establish a recording studio, providing opportunities for local artists to produce high-quality music and achieve their own musical goals.
In a recent interview, Apollo shared his journey, from his early interest in music to his latest efforts in promoting Ugandan music on the global stage.
The Beginnings of a Musical Journey
Apollo’s love for music started early, during his primary school years. However, societal perceptions of musicians at the time, along with the discouragement from family members, prevented him from pursuing his passion professionally. After moving to the United States in 2009, Apollo returned to Uganda to find that much of the music produced in his homeland was aimed solely at local audiences. This limitation inspired him to take action.
“I met with musicians, DJs, and producers to understand why our music was not competing on a global level,” Apollo said. “It quickly turned into a blame game, with everyone pointing fingers. That’s when I decided to open a studio with quality equipment and show artists how branding and marketing could elevate their work.”
Despite challenges in working with artists who often failed to follow through on their goals, Apollo remained committed to his vision. In a moment of spontaneity, he even decided to record his own song. “I jokingly told my friend, Emma, that I wanted to sing. By the end of the day, I had produced my first song, ‘Ganana.‘”
Inspiration and Goals
Apollo’s musical inspiration comes from his desire to see the Ugandan music industry reach international recognition. He dreams of Ugandan artists performing in packed arenas in Europe and the United States, much like their Nigerian counterparts. “The frustration of seeing all the music consumed in Uganda come from just the central region also drives me,” he explained. “Our region has great potential, but it will take a collective effort from artists, producers, DJs, and the media to elevate our music.”
His latest single, “Ise Ninawe,” has gained significant attention in the music scene. Apollo revealed that the song, like much of his music, is inspired by personal experiences and stories of love, friendship, and joy.
Looking Ahead
Though Apollo has yet to perform live on stage, his journey as a musician has already seen memorable moments. “The most unforgettable experience was when my first song, ‘Ganana,’ was played at a club for a sound test,” he recalled. “People thought it was from a Nigerian or Kampala artist. It made me realise that people will always appreciate good music, regardless of who made it.”
As Apollo continues to grow his fan base, he is committed to using social media to connect with listeners and promote his music. “Social media is a valuable tool for artists to market themselves and stay connected with their audience,” he noted.
Apollo is currently working on new projects, including two video shoots and new songs that are set to be released soon. “These new projects are going to be fantastic, and I’m sure everyone will love them,” he said with excitement.
Advice for Aspiring Musicians
To aspiring musicians, Apollo offered simple yet powerful advice: “Remain dedicated to your dream. Invest in yourself, build connections, and support others. No one can do it all alone. Surround yourself with people who will guide and support you.”
Apollo BW’s journey is a testament to the power of dreams, the importance of hard work, and the willingness to sacrifice in pursuit of a vision.
As he continues to make strides in the music industry, his story serves as an inspiration to those who dare to follow their dreams and transform them into reality.
We will keep you posted
