By Our Reporter
Fresh Dairy, the producer of a wide range of dairy products in Uganda, has re-branded all its yoghurt as part of its strategy to satisfy the constantly changing customer needs while increasing its market share both in Uganda and the East African region at large.
The newly re-branded Fresh Dairy Yoghurt comes in five flavours to include Strawberry, Vanilla, Mango, Plain and the latest addition – Mixed Berries. Fresh Dairy yoghurt which is popular for its thickness, creaminess, aroma, flavours and natural taste will now be packaged in various sizes ranging from 450g, 250g, 150g to 100g cups.
Speaking during the launch event, Oliver Mary Marketing Director Fresh Dairy said, “Fresh Dairy recently installed a fully automated yoghurt plant that processes and packs all the yoghurt we produce with minimal human contact. The yoghurt plant which is worth an investment of 1.4 million dollars has a capacity to handle 80,000 litres of Yoghurt daily.”
“All the milk used in our newly re-branded yoghurt is sourced from Ugandan farms only, totaling to approximately 30,000 farmers that we work with. To ensure quality control, all milk received from farmers is subjected to mandatory tests.” He added.
He concluded by noting that Fresh Dairy will continue to roll out various new products within the next one year to further satisfy consumer needs.
Dr. Anna Rose Ademun Okurut, the Assistant Commissioner Animal Health, Ministry of Agriculture, Animal Industry and Fisheries, lauded Fresh Dairy on the new investment noting that it would increase the quantity of processed milk.
“Uganda is producing 2.28 billion litres of milk annually. Out of this, 80% is marketed and only 37% is being processed. I thank Fresh Dairy for their innovations because they will help to increase the amount of processed milk.” She said.