By Our Reporter
Fresh Dairy has unveiled a new campaign dubbed #MyPlateMyFoodMyHealth focusing on healthy fats. This campaign highlights the need for consumers to ensure that they personally select healthy foods to go onto their plates because the food one eats in turn determines one’s health.
According to Dr Kitaka Sabrina, a senior Pediatrician, “Research shows that ghee is low in fat, and contains healthy fats with good cholesterol to add to one’s body. Ghee contains Butyric acid which is good with the digestive system and strengthens one’s immunity and is also a dependable source of critical oil-soluble vitamins A and E that are needed for a healthy liver and balanced hormones.”
Dr Kitaka Sabrina also adds that, “butter contains Vitamin D which is vital for bone growth and development, makes the skin, nails and hair look healthier and also contains Vitamin K1 and K2 which play a significant role in preventing tooth decay.”
For this campaign, Fresh Dairy has onboarded renown Chef – Mutale Michael to showcase to consumers how Fresh Dairy fats – Butter, Ghee and Fresh cream can be used to prepare various popular Ugandan and continental meals.
For instance, Fresh Dairy Ghee is popular with Katogo (Matooke mixed with Groundnuts, Offals or Cow peas); Fresh Dairy Butter is popular with bread, bakes and pastries while Fresh Dairy – Fresh cream is popular with soups. These are among the recipes that Chef Mutale will showcase to Ugandans online to learn how to prepare meals using Fresh Dairy healthy fats.
Consumers can participate in the campaign by posting across their digital platforms recipes prepared using any of the Fresh Dairy fats – Ghee, Butter and Cream to stand a chance of winning Fresh Dairy goodies and shopping vouchers.
Vincent Mr. Omoth – Marketing Manager Fresh Dairy said, “Fresh Dairy works with both small and large farmers from whom we source the milk we use in all our products every day, which makes Fresh Dairy Fats – Butter, Ghee and Fresh Cream 100% Ugandan. All Fresh Dairy fats are produced from our Kampala based state of the art factory. The income that the farmers earn from the milk supplied to Fresh Dairy supports in improving their respective families’ livelihoods.”
Fresh Dairy Butter comes in 250g Unsalted and Salted pack sizes; Fresh Dairy Ghee comes in 500ml and 1 Litre tins while Fresh Dairy Fresh cream comes in 5 Litre Jerrycans. It is readily available countrywide in Shops, Duukas, Supermarkets, Kiosks and Tricycle agents.
