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Fresh Dairy extends it’s yoghurt family, Introduces the new Brookside Fruit Yoghurt

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Fresh Dairy, the leading dairy products producer in Uganda has today unveiled, a new entrant into its yoghurt family – Brookside Fruit Yoghurt.

The new Brookside Fruit Yoghurt, another product of Fresh Dairy currently comes in four flavours: Pear Caramel, Lemon biscuits, Strawberry and Vanilla and is packaged in 100gm, 150gm, 250gm and 450gm cups only. The new Brookside Fruit Yoghurt which is being sold alongside the Fresh Dairy flavoured Yoghurt, has been reasonably priced with Recommended Retail Prices: 450 gm Cup at 4,200 Ushs, 250 gm Cup at 2,400 Ushs, 150 gm Cup at 1,700 Ushs, 100 gm Cup at 1,100 Ushs. Talking to press this morning at Fresh Diary offices the Marketing Manager Vincent Omoth said, ‘Informed by robust research and a desire to meet the ever increasing consumer needs for variety through product innovations, Fresh Dairy has today launched the new Brookside Fruit Yoghurt, which contains real fruit and does not have preservatives or artificial additives. The combination of Yoghurt and Fruits which are both nutrient-rich foods gives consumers a blend of nutrients to include Vitamin A, B, C, D, E, Calcium and Potassium among others, making the new Brookside Fruit Yoghurt, a healthy and nutritious choice. The addition of the new Brookside Fruit Yoghurt onto our product line implies that we have increased on the local uptake of raw milk from our farmers. Fresh Dairy currently works with over 30,000 small and large local farmers from whom we source all the milk used in our products. At Fresh Dairy, we believe that good quality milk products are made from good quality milk. We have therefore invested in stringent milk testing procedures both upstream and downstream to ensure that we use high quality milk in all our products’‘The new Brookside Fruit Yoghurt is locally produced at our Kampala factory and is 100 percent processed using milk sourced from our Ugandan farms.  Last year, Fresh Dairy installed a fully automated yoghurt plant worth an investment of 1.4 Million dollars with a capacity to handle 80,000 litres of Yoghurt daily. The new yoghurt plant uses IML technology to process and pack all the yoghurt Fresh Dairy produces with minimal human contact. The advanced IML technology enhances the product’s security features to curb counterfeits. This is the same technology that we use to process and pack the popular Fresh Dairy Yoghurt (without fruits), which consumers enjoy for its thickness, aroma, flavours and natural taste of yoghurt.’ Operations Manager Jonathan Williams added.

The presse conference was concluded by the General Manager – Sales Joseph Awino who noted that Fresh Dairy has further heightened it’s distribution channels to ensure availability of the new Brookside Fruit Yoghurt countrywide in Shops, Duukas, Kiosks, Supermarkets and Tricycle Agents located near consumers.

 About Fresh dairyFresh Dairy was founded in 1967 and is a brand of Brookside Limited which produces a wide range of homogenized

and pasteurized dairy products that include Fresh milk, flavoured milk, Long life or UHT milk, powdered milk,

Yoghurt, Butter, Ghee and Cream. All milk used in our products is sourced from Ugandan farms only.

 Through robust research, heightened investment and quality assurance, Fresh Dairy is committed to developing product innovations that are not only healthy, nutritious but also address the ever-changing diverse consumer

needs and preferences. Fresh Dairy products are certified by ISO, Uganda National Bureau of Standards and Uganda Halal Bureau. Proud winner of the FSSC22000 certification, Superbrands Customer Choice Award and The President’s Export Award 2017.      

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