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Easy Matatu, a public transport startup has launched a USSD app, allowing customers to signup, book and cancel a ride at no cost by dialing *284*28#.
The USSD app perfectly integrates with the Android and iOS app synchronizing all user data when the user acquires a smartphone.
Speaking at the launch, Andrew Lema, Chief Executive Officer at Easy Matatu said that the advancement was inspired by the need to make the platform accessible to people from all walks of life.
“Easy Matatu was established in 2019 with the intent to impact and improve on transportation in the commuter taxi industry in Uganda and having served over 12,000 passengers with more than 20 trips operated daily, it was substantial to consider an inclusive approach,” he noted.
According to a report by the Uganda Communications Commission (UCC), the number of registered smartphone users was 5.6 million in 2019. “This was indicative a majority of commuters are without smartphones however, more than 24 million Ugandans have a mobile phone therefore the USSD app will enable us better serve our customers and also aid in providing easier and faster travel services to more Ugandans” he added.
Mr. Kalyango Oscar Thomas, the Marketing Manager at Easy Matatu said that the USSD app is an addition to an already existing application and free hotline that customers can use to pay for rides. “With the addition of the USSD app, more people will be able to book rides, whether they have a smartphone or mobile phone.”
Kalyango added that Easy Matatu aims at providing readily available rides, while ensuring they are safe, clean and convenient for their commuters. “Commuters can book and pay for seats on scheduled rides by trained Easy Matatu minibus taxis. Operations are currently on Entebbe, Najjera, Kira, Seeta and Mukono roads.” he concluded.