The Pay TV scene in Uganda is undergoing a revolution with the incorporation of the ability of subscribers to enjoy their favorite programmes on the go. This is due to the proliferation of smart phones in the market and reducing costs of internet data.
Multichoice through their flagship brand, DStv Uganda launched DStv Now, a service offering not just movies and catch up content but live TV too. The product which has been on the market for more than two years now has two services Live TV and Catch Up.
Ms. Tina Wamala, the Public Relations Officer MultiChoice Uganda says DStv Now is a special service that can be enjoyed by all DStv Subscribers and it is a value added service as long as one has the DStv app downloaded on their phone.
“As we progress in the World Cup season, our subscribers can watch the matches on their smart phones by simply downloading the app. DStv Now allows up to 4 devices using the subscribers connect ID and is available on the web, on Android and iOS devices especially smartphones and tablets,” she said.
To get the app, subscribers just need to download the app from the Google play or Apple App Store, launch the app and login to your DStv account with your connect ID, link your smartcard to your DStv Now account and then start watching.
The move was influenced by the growth in internet usage among Ugandans who majorly access data from the telecom companies. There are currently seven telecom companies in Uganda which are majorly offering both voice and data services.
According to the statistics from Uganda Communications Commission, the telecom sector in Uganda has registered growth in the 3 rd quarter of 2017 registering a 10 per cent increase in internet users who rose from 15m in 2016 to 17m in 2017. The estimated mobile internet subscribers increased to 14.8 million up from 13.3 million people in 2016. Prepaid Internet subscribers increased by 3 per cent registering growth from 23m recorded in 2016 to 24.2 per cent in last quarter of 2017. The internet penetration per 100 persons also increased by 6 per cent recording 48.2 per cent in 2017 up from 45 per cent recorded in 2016.