Double Barrel Beverages, in partnership with Sovereign Brands, is set to officially launch Bumbu Rum and The Deacon Scotch Whisky in Uganda on 15th March 2026. The launch marks another major milestone in the growing collaboration between the two entities, reinforcing their shared vision of expanding a world-class premium spirits portfolio within the Ugandan market.
This strategic partnership brings together Sovereign Brands the global brand owner behind internationally recognised premium labels and Double Barrel Beverages, a leading distributor committed to elevating Uganda’s beverage landscape. Following the successful establishment of Luc Belaire in Uganda, the introduction of Bumbu and The Deacon represents the next phase in strengthening this premium portfolio and deepening brand presence across the region.
Together, Luc Belaire, Bumbu, and The Deacon reflect a shared DNA of bold identity, striking visual presence, craftsmanship, and culture-driven luxury experiences. This expansion signals a continued long-term investment in Uganda’s fast evolving premium consumer segment.
Bumbu Rum, crafted in the Caribbean and inspired by 16th and 17th century recipes, is globally recognised for its smooth richness, distinctive bottle design, and refined character making it a standout addition to Uganda’s premium rum category.
The Deacon Scotch Whisky is a modern, masterfully blended Scotch that balances sweet peat smoke, warming spice, and layered depth. Presented in a striking bottle that reflects its bold and unconventional spirit, The Deacon is poised to redefine the Scotch whisky experience for a new generation of discerning consumers.
The official launch event, scheduled for 15th March, will bring together trade partners, media, influencers, and key industry stakeholders for an immersive brand experience. Elevating the evening further, Izumi Restaurant & Lounge will serve as the official food launch partner, curating a refined culinary journey designed to complement the character and complexity of both brands. The collaboration highlights a shared commitment to premium experiences, pairing exceptional spirits with world-class cuisine.
Speaking ahead of the launch, Joan Lubega, Brand Manager, noted:
“Following the strong reception of Luc Belaire in Uganda, we are proud to further expand our partnership with Sovereign Brands through the introduction of Bumbu and The Deacon. This launch reflects our shared commitment to bringing globally celebrated premium brands to the Ugandan market while continuing to elevate the consumer experience. Partnering with Izumi Restaurant for this launch further reinforces our dedication to delivering premium, curated lifestyle moments.”
Through this collaboration, Double Barrel Beverages and Sovereign Brands reaffirm their dedication to building sustainable brand growth, strengthening strategic partnerships, and delivering world-class premium spirits to Uganda’s evolving market.
