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Did Usain Bolt inspire Taxify’s new name?

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By Staff Writer

KTaxify, the leading European on-demand transportation platform, is changing its name to Bolt and introducing a new logo. The update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing, with cars and motorbikes, to scooter sharing.

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Speaking on why the company chose to make the change, Markus Villig, CEO and co-founder, Bolt said, “Taxify launched five years ago with a mission to make urban transportation more convenient and affordable. Our first product was a taxi dispatch solution that gave the company its original name.”


The Estonian-born tech company has evolved in leaps and bounds since its inception to now serve 25 million customers in over 30 countries globally, making it a leader in Europe and Africa. It was also the first company to bring ride-hailing and scooter sharing together in one single app and is currently working on expanding the scooter sharing service across a number of European cities.


“While we’ve made progress on our mission, we’ve also started to outgrow parts of our brand, including the name. Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past. Our new name ‘Bolt’ stands for fast, effortless movement – exactly what the experience of getting around in a city should be, be it by car, scooter or public transport. It also underscores our belief that the future of transportation will be electric”, Country Manager for Uganda at Bolt, Julian Byamugisha, explained.

The new brand will be gradually rolled out across Bolt’s global markets over the following weeks. Bolt users will not need to take any action as the app will update automatically.

Leaves us wondering if Usain Bolt, the Jamaican retired sprinter inspired the new name given his speed when he was still doing active sports.

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DStv Uganda to ‘step up’ customers

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L-R; Albert Nga , MultiChoice’s Head of Marketing and Ms Sauya Nakiyaga, MultiChoice Retention Manager , Launch the campaign during a press briefing at the MultiChoice Uganda head office in Kololo.

Albert Nga (L), MultiChoice’s Head of Marketing and Ms Sauya Nakiyaga, MultiChoice Retention Manager, launch the campaign during a press briefing at the MultiChoice Uganda head office in Kololo.

By Our Reporter

DStv Uganda has launched ‘Step Up’, a campaign that enables customers upgrade to the next higher bouquet.

In this latest offer, Access customers can Step Up to Family and get Compact. Family subscribers can Step Up to Compact and get Compact Plus while Compact customers can Step Up to Compact Plus and get Premium.

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During a press conference at the MultiChoice Uganda Head Office in Kampala, Albert Nga, MultiChoice’s Head of Marketing emphasised the importance of value addition for the brand towards its customers. He said, “It is vital for us as a brand to consistently offer value to our clients, a reason as to why we have introduced the ‘Step Up’ campaign. Our customers can now experience a variety of content on our premium packages.”

The two months promotion will run from 7th March to 30th April 2019.

Sauya Nakiyaga, the MultiChoice Retention Manager said, “This campaign is running for two months and during this period customers on Access that upgrade to Family will be rewarded with Compact. If you are a Family customer and you pay for Compact you will be upgraded to Compact Plus. Customers on Compact and upgrade to Compact Plus will be rewarded with the Premium package.”

All existing customers that will upgrade during this period will be given a much higher package.

“The offer is only available to existing customers. Customers that join DStv afterwards will not be eligible. Therefore I encourage customers to upgrade now so that they can get the chance to experience even greater entertainment on our higher packages.” Sauya concluded.



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Lucky consumers to win all-expense paid trip to Greece in new Coca-cola promotion

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Coca-Cola's Maggie Kigozi (left), Coke Studio artist Alvin Kizz, Coca-Cola's Flavia Nabasa and CCBA's Ivan Oboth at the press conference to launch Coke Studio Under The Crown Promotion

Coca-Cola’s Maggie Kigozi (left), Coke Studio artist Alvin Kizz, Coca-Cola’s Flavia Nabasa and CCBA’s Ivan Oboth at the press conference to launch Coke Studio Under The Crown Promotion.

By Our Reporter

Six lucky Ugandans are set to win an all-expense paid trip to Greece – the grand prize in a brand new Under The Crown promotion named Coca-Cola Coke Studio Promotion.

The promotion will also see thousands of consumers win exciting prizes such as 32-inch Hisense television sets, Multichoice dish and decoders, Coke Studio branded items, sodas and airtime by simply purchasing a Coca-Cola, Fanta, Sprite, Novida or Stoney 500ml plastic bottle and checking under the yellow crown.

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On checking under the crown, consumers will either find the name of their favourite Coke Studio Artistes and the image of their prizes to be won or a code. By sending the code to 6088 and they will immediately receive their airtime while Coca-Cola Area Sales Managers will hand over the other large prizes to consumers at scheduled prize handover ceremonies.

Commenting about the new promotion, Ms. Margaret Kigozi, the Coca-Cola Regional Marketing manager, expressed her excitement at offering consumers a once-in-a-lifetime opportunity to visit Greece in an all- expenses paid trip. “As you know, Coke Studio is about giving our artists and viewers an unforgettable experience through music. We are happy to also give our consumers a special experience trip to see the world and enjoy different genres of music courtesy of Coca-Cola.

“Our grand prize is a trip to Greece where we intend to give the lucky consumer an experience like none before. From accommodation to visiting different attraction sites. I therefore encourage all Ugandans to drink and win,” she added.

Kigozi also encouraged Ugandans to continue watching their favorite Ugandan artists create musical history through Pan African collabos and mashups in Coke Studio Africa 2019 that airs every Friday.

Ivan Oboth, the Sales and Marketing Director Coca-Cola Beverages Africa Uganda noted that Coca-Cola has invested heavily in ensuring that consumers across the country including those with a preference for less sugar have a wide range of products at every mall, duuka and supermarket in their areas. He spoke of the new range of product without Sugar and emphasized that the products are now available and affordable to every consumer who is looking for their favourite beverage without sugar.

“With our wide distribution across Uganda, I am sure that consumers will be able to freely participate in this new promotion regardless of their location,” he said, adding that consumers not to send any cash, airtime credit or other consideration to receive any of the prizes.

To take part in the Coca-Cola Coke Studio promotion, consumers are required to purchase 500ml Plastic bottles of Coca-Cola, Coca-Cola Without Sugar, Fanta Orange, Fanta Fruitblast, Sprite, Novida or Stoney which will be identifiable by a yellow crown. Winners of all prizes except for airtime will be required to present the winning crown and their original identification card or passport before they receive their prizes. Redemption of prizes will be at identified distribution points all across the country.



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dfcu Bank offering luxury Isuzu SUVs at discounted rates in new campaign

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Kawalya Douglas Head Tender Sales MAC East Africa Ltd, dfcu Bank's Ronald Ssonko Asset Finance Manager and Daniel Kairu Head of Business Developmetn ICEA unveiling the offer at Isuzu showroom.

Head Tender Sales MAC East Africa Ltd, Kawalya Douglas, dfcu Bank Asset Finance Manager Ronald Ssonko, and Head of Business Developmetn ICEA Daniel Kairu unveiling the offer at Isuzu showroom.

By Our Reporter

dfcu Bank in partnership with MAC East Africa Limited and ICEA (Insurance Company of East Africa) have launched an Asset financing campaign that will see customers purchase the latest Isuzu mu-X 2018 at a special offer price. The current market price for the luxury SUV is $60,000 but for a period of 3 months, with dfcu’s asset financing campaign, customers will own it at a 5% discounted rate. This offer will make it possible for customers to make payments in instalments.

According to Ronald Ssonko, dfcu Bank’s Asset Finance Manager, one can pay $999 monthly and along with comprehensive insurance and motor service for 12 months from ICEA. Affordable acquisition of the Isuzu mu-X is supported by attractive terms of payment available through non-collateral or security deposit Asset Financing with dfcu Bank.

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“dfcu asset financing provides a medium-term option for acquiring the Isuzu mu-X. A contract is drawn between dfcu and the customer, the Bank provides the vehicle in return for specified repayments at an agreed interest rate. At the end of the period and after complying with all the contract terms, ownership of the vehicle is fully assigned to the customer. Asset finance is based on the notion that business cash flows are generated from the use of the asset, ” he adds.

Isuzu mu-X is designed and built with the Isuzu tradition of good quality, reliability, affordability and tough utility purpose. Beneath the trendy look, comfortable cabin and modern amenities is a tough off-road 4WD with improved aerodynamics, road handling and safety-enhancing electronics powered by a more fuel efficient and better-performing engine.

“The Isuzu mu-X is a celebration of modern Isuzu styling and design blended with the Isuzu tradition of reliability, trust and muscular toughness. The sharp cascading edges and contours give the mu-X a muscular bold look and aero dynamism which also complements the contemporary looks, giving it fuel efficiency and excellent handling on all terrain in Uganda,” said Kawalya Douglas, Head Tender Sales, MAC East Africa Ltd.

According to Daniel Kairu, Head of Business Devlopment and Marketing at ICEA General Inusrance Uganda Ltd, most people think of motor insurance in terms of third party insurance; something akin to graduated tax for cars-some punishment for choosing to drive while others are walking. The motor third party benefit of UGX 1M is nothing to write home about.

“Over and above the statutory insurance, motorists need to think about how much they actually spend on their cars. Every scratch, every dent, every knock, is paid for out-of-pocket (and never planned for). A comprehensive cover will pay for damage to your vehicle, damage to the other vehicles involved in the accident, injury or death caused to third parties, damage to third party property, 24 hour rescue services coupled with accident scene management for your car amongst others and all for a one-off premium,” Daniel Kairu added.



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