Deacons Uganda, a subsidiary of Deacons Kenya Limited has further expanded its presence in the region by opening other outlets for Mr Price, Mr Price Home and Bossini at Acacia Mall in a bid to broaden its market footprint in Uganda.
The company has been operating the Mr Price store at the Oasis mall since April 2009. This store has created employment for 12 staff members and now with the opening of the three new stores – Mr Price, Mr Price Home and Bossini at the Acacia Mall, Deacons have created additional 23 new jobs ranging from Senior Customer Relationship Manager, Supervisors, cashiers and sales advisers.
The investment has come at a cost of USD 1.74 Million, about Ugx 4.98Billion.
“This is part of the company’s expansion strategy to reach its target market in line with its business plans across the region and asserts our focus to continue offering quality and affordable products to its customers with contemporary fashion and design,” said Mr. Muchiri Wahome, Deacons chief executive, during the opening ceremony in Kampala.
“Bossini offers a full range of good value for money casual wear apparel products; including ladies, men’s, kids’ and youth wear which are designed to fit our customers’ needs. Mr price Clothing range covers all genders in outer wear, clothing, intimate wear, footwear and accessories whereas Mr Prime Home offers affordable modern living products, ranging from the latest in contemporary home textiles (bathroom, bedroom), kitchenware and home accessories,” Mr. Muchuri added.
As part of its launch, Deacons announced a fashion show dubbed “Feel Good Collection 2015” that took place at their stores. The fashion show featured Uganda’s top designers who competed in a fashion battle showcasing Bossini and Mr Price 2015 Collection. The winner of the competition walked away with 4million Uganda shillings.
Commenting on fashion show, Mr. Muchiri said that, “Deacons as company believes in unity and for this purpose, the company decided to partner with other designers/stylists in fashion industry to make this first of the kind fashion show in Uganda. We are glad they welcomed the idea with open arms.”
Mr. Muchiri also emphasized that the brand has been successful since inception and each year recording growth in turnover, the growth has been enabled by philosophy of making quality fashionable clothing and apparel accessible and affordable to the customers.
The brand has continued to stand the test of time, and this has been replicated in other markets too. Apart from Mr Price, Mr Price Home and Bossini, Deacons is the umbrella company for other brands including, Woolworths, Truworths, Sheet Street, Identity, Angelo ,4U2, Babyshop, Adidas and Life Fitness.
