Crown Beverages Limited, the holder of the Pepsi franchise in Uganda, has introduced a new pocket-size bottle for soda consumers. The new single-serve pack, which fits well in the palm with an easier grip, will go for a retail price of Shs1, 000 in all shops and supermarkets countrywide and will be available in all Mirinda flavours and Mountain Dew.
“Crown Beverages is pleased to respond to its consumers’ needs by providing them with yet another way to enjoy its world-class sodas in a new and affordable on-the-go pack. This demonstrates why our sodas continue to be the most preferred beverages not only in Uganda but also in East Africa,” said Mr Innocent Tibayeita, the head of marketing at Crown Beverages.
“Our 330ml bottles offer consumers a handy, pocket-size Mirinda or Mountain Dew to refresh themselves at great value. The new packs will sit alongside our current PET portfolio including; the 500ml, 1 Litre and 2 Litre packs. This is to ensure that those consumers who prefer our other bottle sizes are still able to choose their preferred refreshment option at any given time,” Mr Tibayeita added.
He said the introduction of the new pack size followed research that found people wanted another option alongside the current PET bottle sizes. “Research has shown that soda consumers not only wanted more choice, but clearly had a desire for a pack that will be convenient for them as they go about with their day-to-day business,” he said.
Crown Beverages bottles global brands that stand for quality, are respected household names and have a rich heritage. This innovation comes at a time when CBL has achieved market share parity after a decade of sustained growth.