Cristiano Ronaldo has unveiled his latest underwear campaign, as images of him modelling his own range were projected on to buildings in seven fashion capitals around the world.
The 29-year-old Real Madrid player posed in his new CR7 collection of form-fitting underwear for famous fashion photographer Rankin.
Photographs of the sports star showing off his six-pack in a pair of his briefs have been projected on to the Praca Do Comercio in Lisbon, the Bowery in New York and onto a building near Waterloo in London.
Photographs of the sports star showing off his six-pack in a pair of his briefs have been projected on to the Praca Do Comercio in Lisbon, the Bowery in New York and onto a building near Waterloo in London.
Other cities where the images were shown include Berlin, Paris, Madrid and Milan.
Ronaldo also shared pictures from the campaign, which also aim to capture his trademark football moves, on his Facebook page today, along with the caption: “I am very proud to finally launch my new Rankin X Ronaldo for #CR7Underwear campaign! The second collection launches today – hope you love it as much as I do!”
Speaking about his second underwear range at a recent conference in Madrid, he enthused: “I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it.
“The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe.
“It was a pleasure to collaborate with Rankin, and incredible to see the images released in this unique way.”
The collection is available from today (Monday, August 4).
Source: Digital Spy
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