Coca-Cola Beverages Africa Uganda has announced its sponsorship of the 2018 MTN Kampala Marathon through its brand, Rwenzori Pure Natural Mineral Water.
As part of the sponsorship, the beverages giant will handover UGX 75 million worth of water and UGX 75 million in cash. They shall also deploy 100 people to collect the plastic discarded during and after the run in continuation of their recycling efforts and efforts to remove used plastics from the environment, therefore limiting environmental hazards.
Speaking during the handover ceremony, CCBA’s Commercial Director Ivan Oboth said, “Coca-Cola is always proud to be part of a good cause and we are passionate about improving maternal health – this year`s marathon theme, both as a Company and at a personal level. This relationship shall continue for many years to come.”
“In the true spirit of the partnership, three hundred employees will participate in the Marathon,” he added.
On his part, Mr. Simon Kaheru, the Public Affairs & Communications Director for Coca-Cola Beverages Africa noted that, “The marathon gives us an opportunity to collect plastics and disseminate the message about recycling to all participants so that we limit the environmental damage caused when plastic is not disposed of properly. We shall therefore deploy plastic collection points along the MTN Marathon route.”
MTN’s Chief Marketing Officer Olivier Prentout welcomed CCBA’s sponsorship of the MTN Kampala Marathon. “We are proud to enjoy such a strong partnership with Rwenzori Mineral Water. To rally behind initiatives to cause a better standard of life for our customers and Ugandans at large is what true corporate social responsibility is.”
“We know that we cannot do much without hydration and we are grateful for this continued gesture from Rwenzori especially this year when we added the regional marathons that called for more water.” He added.