According to ABC Circulation Figures released recently, Bukedde (a strictly Luganda newspaper) is the most selling newspaper in Uganda beating off competition from its father newspaper New Vision and rival Daily Monitor.
The report says Bukedde sells 38,869 copies daily with New Vision selling 31,119 copies. Daily Monitor comes third, selling 19,083 copies. This, thus, gives Vision Group bragging rights over its contemporaries at Nation Media.
Simple mathematics means that New Vision sells close to 11,000 more copies than Daily Monitor. This might stab the chaps at Namuwongo, but it’s the truth….every day.
With hardcopy newspapers’ readability dwindling due to the bust of ‘digital media’, this could however be used as a signal to where Ugandan media is headed and how it has performed overtime and, in the process, settling the unending debate of whether hardcopy is dying out.
Staff Writer
