At a press conference held in Naguru on Friday morning, singer Irene Kayemba was unveiled as the new brand ambassador of Bidco Uganda.
Bidco Uganda is a consumer goods company in Uganda with a wide scope of products ranging from edible oil, soap, detergents, among other items.
In their strategy of developing local talents, the company has signed songstress Irene Kayemba as a brand ambassador.
Irene Kayemba was unveiled at a presser attended by Bidco bosses and member of the press to become their new Brand Ambassador for all their current and upcoming products.
Irene Kayemba is a dynamic, talented, and energetic singer behind projects like Nze Amulina, Binyuma, Omulongo, Woman, among others.
Popularly, Kayemba is known as famous musician-cum-politician Bobi Wine’s sister.
Bidco notes that Kayemba was selected for the ambassadorial role for being a “decent entertainer and responsible mother.”
“As a responsible mother, decent entertainer, and a real fighter for social cause, Irene Kayemba resonates well with our brand. We strongly believe attachment of our consumers will further increase after involving her as brand ambassador,” Ànoop Sharma An the General Manager BIDCO Uganda Limited said.
