By Our Reporter
MultiChoice Uganda, in collaboration with the Issabalagira wa Busoga Kakayire Menya, has officially launched Baba TV on the GOtv platform.
The channel which went live on GOtv on 1st November 2021 and shows shows on channel 393, highlights current affairs, entertainment and news from the Busoga Region.
While addressing the press, Joan Semanda, the Head of Public Relations and Communications, MultiChoice Uganda hailed the Katukiiro Gha Busoga and the people of Busoga for embracing MultiChoice platforms for their source of information, and entertainment.
She further noted that the addition of Baba TV will positively impact not just the television station but the Busoga community seeing as home-grown content will have a platform.
“Ugandans have for long told their stories through the lenses of others. With the initiative MultiChoice Uganda has taken to amplify telling the African story, we believe that Ugandans will also enjoy their piece of the pie in bringing to life stories made and told authentically for them.” Joan Semanda added.
Issabalagira wa Busoga Kakayire Menya appreciated MultiChoice for their interest in powering Busoga Kingdom with cable connections that in turn enable the people of Busoga to stay informed of what is happening world over.
“We are glad to see that MultiChoice Uganda has continuously connected the people of Busoga with both DStv and GOtv. These connections have enabled us all stay up to date with the local and world’s current affairs which is an added advantage,” he said.
“The lockdown showed us all how important television was. We all received updates off our screens, our children studied from TV and the government was able to communicate to us through broadcasts on TV and other platforms. It is therefore key that we provide Ugandans and the people of Busoga with quality and yet affordable TV packages that will meet the growing demand for both informative, educative and entertainment content,” he added.
Meanwhile, MultiChoice Uganda through its CSR initiative also donated free decoders with a year’s subscription to ten charity homes in Jinja that were in dire need of entertainment for those they rehabilitate.
While handing over the decoders, Joan Semanda Kizza on behalf of MultiChoice Uganda conveyed her gratitude to the administrators of the homes.
“The solace and refuge most of those rehabilitated in these homes receive is unmatched. It is in this same regard that we believe that as they continue to receive the care they need, it is key to remain informed about the current affairs in and around the globe as well as entertained or even educated through the various educational channels we offer our customers.” she said.
“It is therefore in this same regard that we have offered to connect these homes with GOtv subscriptions so that they can enjoy their television experience.” Semanda added.
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