Arsenal FC – one of the giant British Football Clubs has signed a three-year deal with Rwanda Development Board through its subsidiary ‘Rwanda Convention Bureau’ to promote the country’s tourism.
The Rwanda Development Board, through their subsidiary, the Rwanda Convention Bureau, has become our first official sleeve partner as part of the country’s drive to become a leading global tourist destination, using ‘Visit Rwanda’ messaging,” the club announced on its official website.
The three-year deal, according to Arsenal’s official statement, will also see ‘Visit Rwanda’ become “our official Tourism Partner.”
“The ‘Visit Rwanda’ logo will feature on the left sleeve of all our teams next season. The new kit for season 2018/19 was unveiled on May 22,” the statement adds.
Below is the statement from Arsenal FC
The Rwanda Development Board, through their subsidiary, the Rwanda Convention Bureau, has become our first official sleeve partner as part of the country’s drive to become a leading global tourist destination, using ‘Visit Rwanda’ messaging. The three-year deal will also see ‘Visit Rwanda’ become our official Tourism Partner.
The ‘Visit Rwanda’ logo will feature on the left sleeve of all our teams next season. The new kit for season 2018/19 was unveiled on May 22. Rwanda is one of the fastest growing economies in Africa with a booming tourism sector that has seen the number of visitors double in the last decade.
Rwanda Development Board chief executive officer, Clare Akamanzi, said: “We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country. Rwanda is a country pulsing with energy, creativity and innovation. “Visit Rwanda and discover why we are the second fastest growing economy in Africa.
Investors in Rwanda are able to register their businesses in only six hours and prepare to enjoy the opportunities accrued from the free trade agreements that we’ve signed with over 50 countries. “Renowned for our incredible and unique Mountain Gorilla tracking experience, tourists can also enjoy a variety of water sports, cycling, hiking, bird watching to list a few of the tourist attractions available while in Rwanda. Be sure to visit Volcanoes National Park Rwanda.
Players from our men’s and women’s teams will visit Rwanda and club coaches will host coaching camps to support the development of the game for boys and girls in the country. ‘Visit Rwanda’ will gain global exposure through branding on matchday LED boards at Emirates Stadium, all the interview backdrops and a broad range of other marketing rights. They will also have the opportunity to engage our fans around the world through the club’s social media channels.
