Apple is making its latest iPod touch available for a lower price than ever today, bringing it down to $199 with the launch of a new 16GB model. Notably, the new low-end option is available in all six colors that the iPod touch is offered in and includes a rear camera — last year, in an attempt to bring down the price, Apple released a 16GB model without a camera and only available in black and white for $229. That camera-less version is no longer available, and its replacement is certainly a lot more appealing of an offering. It’s available in the US today and will launch worldwide in the near future.
iPod touch models with additional storage are also seeing a drop in price today. Previously, 32GB and 64GB options were available for $299 and $399, respectively. They’ll now be available at $249 for 32GB of storage and $299 for 64GB of storage.
That’s a big decrease in price for those larger models, and it’ll allow buyers to start doubling their storage at $50 increments. For years now, Apple has priced additional storage in $100 increments — a steep increase that’s often outmatched by competing options. One might hope to see price changes like this appear in the iPhone’s pricing as well, though that would likely create a much bigger dent in Apple’s margins, given that the iPod is now a waning business.
Source: The Verge