Sony Music has continued to make strong progress in what is becoming a clear-to-see recruitment strategy. “Go to West Africa; sign the biggest artists; make loads of money”.
In the last 18 months, Sony has signed Davido, Ayo Jay and Wizkid (more on Starboy in a moment) and it doesn’t look like they are done just yet. The newest act to join the label is Davido’s producer, Shizzi.
Shizzi and Davido have an excellent working relationshp, although it’s worth mentioning that Shizzi is an artist in his own rights. The musician is probably best known for his single “Dami Duro” and he played a key role in producing Davido’s latest single “Gbagbe Oshi”.
Reports have confirmed that not only has Shizzi been signed to Sony, but he’s now going to be based in the States. However, don’t expect an announcement just yet because it seems as if Sony have been keeping their cards close to their chest.
Despite sources confirming for the world that the label had signed another Nigerian superstar, Wizkid, for a record-breaking deal, the label has refused to confirm the deal in an official statement. According to well-placed sources, Sony is determined to give Davido and his EP “Son of Mercy” enough attention before announcing the Wizkid deal.
Source: Mtvbase.com
