music-mix.ew.com
YouTube has announced that the very first YouTube Music Awards will take place Nov. 3, with nominations being announced Oct. 17. Nominations will be based “on the videos that the world watched and shared over the past year,” with fans voting on winners. The show, which will be live streamed on YouTube, will feature performances by Eminem, Lady Gaga and Arcade Fire as well as “some of YouTube’s biggest stars including Lindsey Stirling and CDZA.”
It’s not clear if artists that dominated YouTube this year, such as Miley Cyrus and her wrecking ball, will be appearing.
“YouTube is home to both established artists and the next generation of musical talent,” said Danielle Tiedt, YouTube’s Vice President of Marketing, in a release. “From catalyzing careers and pop culture phenomena to propelling a song’s rise to #1 on Billboard’s Hot 100, our global community’s influence is felt across the music industry. We’re thrilled to celebrate our fans and the music they love with a whole new kind of awards show – the first-ever YouTube Music Awards – judged by you.”
The show will be hosted by Jason Schwartzman.
