When the audio came through, it started off on a low key, like a tsunami in the ocean, but it picked up later. I loved the audio. I think it was one of the best songs on that album. What stuck out was the beat; danceable and catchy; the kind of beat that doesn’t vanish off the walls of your head easily, it stays with you.
Audio aside, enter video. The video dropped a few weeks ago. Much as it hasn’t enjoyed much TV play as earlier anticipated, it doesn’t take away the fact that Juicy wasn’t a shabby video. There is something exceptionally magnificent with this video. The camera angles were on point. The boys had fun throughout; a kind of video that never took someone to scratch his scalp for creative ideas. It came off with ease.
The boys were clad in white attire and they picked the girls rather carefully. Former Urban TV presenter Sheila Saltofte is seen batting an eyelid, seductively. A few blonde girls, the kind you would expect to be in Radio & Weasel videos, wander about, sashaying seductively in their skimpy attire. Weasel was his usual self; rowdy and full of fun.
The director, or whoever was behind the camera, played nicely, smartly too, with the camera and the lighting. I expected to see a ‘German Juice’ being shaken rapidly. I never saw one, but what I saw covered up for the missed chance.
It is a good video, really. Good on the eye. You won’t squint or strain through it. It didn’t carry much creativity and much thinking and panel beating and paperwork and boardroom meetings and the kinds. It was simple. And that was all it needed. Keep it simple and fun. It was juicy, this one.
Staff Writer