By Our Reporter
Tusker Lite, who have cemented themselves in Uganda’s running scene through unique race, fitness, and social experiences, on Friday night brought Kampala to life with the Neon Run held at Circuit Lounge in Kololo.
The sold-out event attracted runners from different clubs, fitness enthusiasts who enjoy evening workouts, as well as ‘party animals.’ On the track, participants took on either the 5KM or 10KM routes across Kololo and neighbouring areas.
Unlike the usual road races, the Tusker Lite Neon Run delivered a different kind of atmosphere as runners enjoyed a silent disco experience during the race. The DJ performed live from a moving truck that moved together with the runners along the route while participants wore Bluetooth headphones, creating an energetic and immersive vibe throughout the races.
After completing the races, participants were treated to cold pints of Tusker Lite, a low carb beer, as they cooled off from the night run before the entertainment continued. The post race celebration featured another silent disco session led by DJ Bugy, who kept revelers entertained with Afrobeat hits as partygoers danced to the rhythm through the headphones.
Later in the night, DJ KasBaby took over with a louder party experience, dropping popular party anthems from across generations as the celebration stretched late into the night.
Speaking during the event, Tusker Lite Brand Manager Sandra Againe said the Neon Run reflects the brand’s commitment to creating experiences that blend fitness, lifestyle and social connection.
“We are happy to see such an amazing turnout for the Neon Run. The energy from the runners and party lovers was incredible from start to finish. Tusker Lite is committed to creating experiences that bring people together in fun and memorable ways, and this is exactly what the Neon Run was about,” she said.
The event also featured an activation for the Tusker Lite Mt Rwenzori Marathon scheduled for August 22 in Kasese, with some runners taking the opportunity to register for the upcoming race.
Stakeholders also confirmed that the Tusker Lite runs will continue throughout the year.