By Our Reporter
Premier Distilleries Limited (PDL), one of Uganda’s pioneer alcoholic beverage manufacturers, has launched a nationwide consumer reward promotional campaign titled “Bikole Masavu”.
The promotion, which is centered around the beloved Coffee Flavoured Vodka and Simba Gin, offers consumers the chance to win life-changing prizes by simply participating in an “under-the-cap” promotion. Prizes range from mobile money and airtime to motor cycles, TVs, Tuk tuks, and a grand cash prize of UGX 50 million.
“This campaign is our way of giving back to the everyday Ugandan who has supported us over the years,” said Soma Rushi, Managing Director, Premier Distilleries Limited. “The goal is to empower our consumers through these functional prizes they can actually use to improve their livelihoods. We believe that real value comes from products that are both trusted and impactful, and that’s exactly what we’re celebrating with this promotion.”
During the launch of the campaign, singers Feffe Bussi and Karole Kasita were also unveiled as the campaign ambassadors, and the two artistes expressed their gratitude of being part of the campaign. “We are so happy to be part of a campaign aimed at rewarding Ugandans many of whom are our fans. We therefore call upon all our fans out there to drink and participate so that they get a chance of winning some of these life changing prizes,” Feffe Bussi said.
The promotion also serves as a platform to reassert the brand’s commitment to quality and authenticity. These values have been at the heart of Premier Distilleries since its founding in 2001. “For 25 years, Premier Distilleries has stood for quality and trust. This campaign is a reaffirmation of our promise to our consumers. We are investing in the people who have kept us here,” Rushi added.
Consumers can participate by purchasing a bottle of either Coffee Flavoured Vodka or Simba Gin, checking under the cap for a unique code, SMS it to 6688 for a chance to win instantly.
The campaign will run from August through November 2025.