By Our Reporter
The Public Relations Association of Uganda (PRAU) has officially launched the 4th edition of the National Public Relations Symposium.
This year’s Symposium will be held on 25th July, 2025 at the Imperial Royale Hotel in Kampala, under the theme, “From Strategy to the C-Suite: Elevating PR to the Boardroom.” This will be graced by the Rt. Hon. Speaker of Parliament of Uganda, as guest of honor.
This is an annual event that convenes PR and Corporate Communication Professionals, CEOs, Board members, Executive leaders, Government Communication Officers, Marketing and Brand Executives, Public and Corporate Affairs Specialists, as well as PR students and young practitioners. The event aims to redefine and strengthen the role of Public Relations within Uganda’s leadership and Governance landscape.
Speaking at the launch, PRAU President Irene Nakasiita said, “the National Public Relations Symposium 2025 is a call for communication professionals and leaders to reimagine PR not merely as a support function, but as a core pillar of corporate strategy, governance, and public accountability.”
She further added, “this year’s symposium will feature an inspiring lineup of keynote speakers and dynamic panel discussions, designed to elevate communication practitioners’ professional stature and prepare them for influential roles in the boardroom.”
As Uganda’s public and private sectors navigate complex challenges ranging from digital transformation and sustainability to ESG compliance and stakeholder activism, the importance of strategic communication has grown far beyond traditional media management. Organizations increasingly recognize that communication leaders must participate actively at the highest decision-making levels to shape organizational culture, manage reputation, drive transformation, and engage stakeholders effectively.
This year’s Symposium is supported by several partners including among others; Newmans, Vision Group, Qvibes, Affinity, Kampala Capital City Authority (KCCA), Uganda Broadcasting Corporation (UBC TV), Capital FM, Galaxy FM, NRG Radio, CEO Magazine, PML Daily, and Iverse.
