By Our Reporter
Vivo Energy Uganda has concluded its third annual Shell Select Suppliers Conference, bringing together key suppliers from the Shell Select and Shop network. The event is aimed to celebrate the continued growth and success that Vivo Energy has experienced since the Covid-19 pandemic, while highlighting new opportunities for suppliers to expand their businesses through the company’s ongoing transformation.
The conference focused on Vivo Energy Uganda’s initiatives, including network expansion, standardization of shop look and feel, prioritization of customer experience, and enhanced use of big data for informed decision-making. These changes have translated into significant growth in value for Shell Select suppliers, further strengthening the company’s position as a leading player in Uganda’s energy and convenience retail market.
During the event, Alinafe Mkavea, Chief Commercial Officer at Vivo Energy emphasized the positive impact of network expansion on the business: “The expansion of our network presents incredible opportunities for all of us. New sites mean increased business opportunities, greater incomes, and a more extensive market reach. We are committed to ensuring that every new site is a thriving hub for both our fuel and non-fuel retail businesses. The company’s focus on automation to improve stock management, streamline transactions, and enhance service delivery was also highlighted as a key strategy for ensuring operational efficiency and a superior customer experience.”
In addition to network expansion, Alinafe noted that Vivo Energy Uganda is dedicated to upgrading existing stores and converting dealer-owned shops into fully branded Shell Select stores. “This will ensure consistency in quality and experience across all locations. Furthermore, compliance and merchandising are areas of ongoing development. Vivo Energy plans to expand its Convenience Retail Coaches programme to maintain the highest standards of compliance and visual merchandising, ultimately boosting sales and improving customer satisfaction,” she added.
Joanita Menya Mukasa, Managing Director at Vivo Energy Uganda, expressed sincere appreciation to the company’s suppliers, saying; “Your dedication and partnership have been instrumental in the continued success of Shell Select. Vivo Energy’s year-on-year growth has remained consistent compared to the previous year, a remarkable achievement that reflects the strong collaboration between Vivo Energy and its suppliers.”
“We take pride in our consistent performance and resilience,” the Managing Director continued. “At Vivo Energy, our vision is clear – to be Africa’s leading and most respected energy business. But this vision extends beyond fuel. It encompasses the growth of our convenience retail business, making our Shell Select stores the go-to choice for convenience shopping.”
During the conference, Vivo Energy Uganda highlighted key strategic priorities for future growth which include expanding its network footprint, diversifying its retail offerings and standardizing the retail experience across all Shell service stations.
Vivo Energy Uganda is committed to driving innovation, expanding opportunities, and supporting suppliers in growing their revenues across the Shell Select/Shop network. With an eye toward the future, the company remains dedicated to creating value for its suppliers and customers alike, ensuring that Shell Select continues to be a leading choice for convenience retail in Uganda.