By Our Reporter
Premium beer brand, Tusker Lite has launched a fresh new expressive campaign dubbed ‘Turn On Your Lite’.
“The ‘Turn On Your Lite’ campaign is about those pioneering a lifestyle without limits, those breaking boundaries, breaking the norm, doing things differently and staying ahead of the game,” Prudence Vera Mutembei, the Tusker Lite Brand Representative explained.
The campaign will cast a spotlight on the unique and innovative minds that are non-conforming to the everyday standards and excelling while at it.
“It is a platform of self–expression and celebrates what makes our consumers ‘woke’. It is for the trendsetter, the creative or baller who is ahead of the game and refuses to be boxed in,” Mutembei adds.
As part of the campaign, Tusker Lite will be hosting “lit” parties across the country.
“Tusker Lite wants to celebrate the spark within you. This is your revolution. Turn On Your Lite,” Mutembei concluded.
