By Our Reporter
Following 5 years of successfully organising the MTN UG Hip-Hop awards, MTN has launched the sixth edition of the MTN UG Hip-Hop awards which promise to be superior to those before.
The 2022 Hip-Hop awards which will be held on Saturday, 28th May 2022 with the aim of recognizing accomplished hip-hop artists, will also uplift virgin talent through the MTN Pulse Cypher challenge.
According to Hellen Kirungi, the MTN Uganda youth segment manager, the MTN Pulse Cypher, which allows new and undiscovered talent to showcase their abilities in an online Hip-Hop rap battle has this year been elevated to another level. This year the winner of the MTN Pulse Cypher will take home
UGX2million, while the second and third walk away with UGX1.5million and UGX1million respectively.
To take part in the MTN Pulse Cypher and stand a chance to win the prize money, Pulsers are required to download the MTN Pulse Cypher beat from the MTN Pulse microsite, record a one-minute video of themselves rapping to the beat and then upload the video on Instagram or Twitter and tag MTN with the hashtag #MTNPulseCypher.
It is based on these submissions that judges will select the top 10 contenders who will face-off in the MTN Pulse studio to later inform the choice of the top 5 finalists whose videos will be shared online for voting by the public.
Organized by UG Hip-Hop Awards with support from MTN and co-sponsors including Mountain Dew and Magic TV, the MTN UG Hip-Hop awards seek to celebrate and amplify the growth of the hip-hop music industry which is predominantly comprised of the youth in Uganda.
In the same spirit of supporting Uganda’s Hip-Hop industry, MTN in 2020 sponsored the first televised rap battles that saw several rappers pitched against each other culminating into the discovery of new talent in the country.