By Our Reporter
Moët Hennessy luxury brands, Moët & Chandon champagne and Glenmorangie Single Malt Scotch Whisky have been reintroduced on the Ugandan market.
This follows a scarcity in the local market over the past two years that was brought about by disruption in the supply chain by the COVID-19 pandemic which saw several measures like travel restrictions among others put in place to curb the spread.
According to Moet Hennessy LVMH marketing manager for Eastern Africa Alexandre Helaine, demand for high-end liquor soared during the pandemic contrary to what had been anticipated as they thought disposable income would reduce due to loss of jobs.
“Sales went crazy during COVID, and we were even out of stock. The demand is higher than our production around the world, not only Uganda,” Alexandre Helaine noted.
He further attributed the failure to meet market demand for their products on the long production process for luxury brands, noting that some champagne brands take up to three years to produce.
Speaking at a tasting event held on Wednesday night at Banana Bar in Bugolobi, Kampala, the company’s Marketing Manager for Tanzania, Uganda, Rwanda and Burundi, Janet Mwalilino revealed that they are implementing different strategies to address supply challenges including working with trusted partners to make sure that their products are available at the right time and place to satisfy the demand.
To this end, Janet Mwalilino revealed that they have partnered with Black Showmans Beverages to handle distribution in the Ugandan market.
Meanwhile, they also hosted select guests to a dinner at Latitude 0 Degrees Hotel in Makindye, Kampala to experience the Glenmorangie Single Malt Scotch Whisky.