By Our Reporter
Pilsner Lager, a beer produced by Uganda Breweries, has announced a UGX50 million sponsorship package towards the upcoming Bamasaaba Sports Tournament 2019. The tournament will start on August 15 th and run up to October.
Organised by the Bamasaaba Sisimukha Club (BASC), the games bring together various teams from Masaaba communities in both Uganda and Kenya with the aim of honouring culture, promoting unity and the development of the Bamasaaba people through sports and games.
This year’s sponsorship package was announced at a press briefing held at Uganda Breweries’ head offices in Luzira.
While announcing the sponsorship, Edgar Kihumuro, the Pilsner Lager Brand Manager, said, “We live in an era when it is crucial for us to hold our cultural and traditional values close to heart. Pilsner Lager, as a brand, understands and cares about the pride associated with a deep African heritage and this commitment has seen us invest in the development of local sports potential, for example, with the ongoing Pilsner Super 8 Tournament. By sponsoring the Bamasaaba Sports tournament, not only are we advancing a passion for sports but also for the traditions that bring people together.”
The tournament has, in the past, attracted various teams drawn from over 20 clans from the districts covering Mbale, Bududa, Sironko, Manafwa and Bulambuli in Uganda and the Bamasaaba Kenya Chapter which covers Trans Nzoia and Bungoma.
“The Bamasaaba Sports Tournament continues to be a wonderful opportunity for our people to come together in celebration of our culture and tradition. In addition, our youth are encouraged to stay in touch with their rich heritage through sports, which inspire, entertain and give them an opportunity to showcase their talent,” said Israel Koboi, Chairperson of the Bamasaaba Sisimukha Club.
The sports tournament places an emphasis on football and netball that will be played in a series of group knockout stages.
“This year, we plan to include new activities like bicycle riding, a marathon, bull riding and shortput and we are glad for the support of partners like Pilsner Lager for being part of this journey,” Koboi added.
