Beyoncé’s fifth studio album, Beyoncé, featuring 14 songs and an unprecedented 17 videos, sparked an impressive 1.2 million tweets about the album in 24 hours after premiering exclusively on iTunes and had already sold 828,773 copies in three days without any promotional marketing whatsoever, thus breaking the store’s first-week album sales record.
For Beyoncé fans who happened to be awake in the wee hours of Friday the 13th, Christmas came early this year–in the form of a surprise album by the superstar singer.
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Impressively, with so many high-profile names attached to the project, it’s quite a miracle that nothing leaked in advance of the launch, perhaps proving that Queen Beyoncé runs a tight ship.
The album contains duets with husband Jay Z and hip-hop star Drake, as well as a cameo by her daughter Blue Ivy . Other world class collaborators in the album include Pharrell Williams, Justin Timberlake, Drake, Timbaland, Frank Ocean, Michelle Williams and Kelly Rowland.
In a previous interview, Beyonce had said “I don’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready, and from me to my fans,” True to her words her fans got the best.
Beyoncé calls her work a “visual album” because each song also comes with its own music video. “I wanted people to hear things differently, and have a different first impression, not just listen to a 10-second clip but see the whole vision of the album, it was quite important that we made this a movie.” said the singer.
Indeed, she’s already played 97 shows on her Mrs. Carter World Tour this year–and, in combination with the buzz for her new album, that could catapult her to the most lucrative year of her already storied career.
FORBES calculates earnings on the half-year, meaning that the scoring period for 2014 will run from June 2013 to June 2014. Additionally, with the album’s immediate success, Beyonce may have forced the music industry to rewrite its rules for promoting and marketing new records.
Source: SDE
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