By Our Reporter
Miss Tourism Ankole 2018/19, Rebeccah Ainembabazi has unveiled a film competition aimed at shining the spotlight on Uganda’s tourism potential. Dubbed “Project Blossom Uganda”, the competition will target select secondary schools around the country whose students will make short-films focusing on heritage tourism.
“We will work with students from 100 secondary schools around the country who will engage in a film-making project where they will be expected to document some of Uganda’s historical icons,” Rebeccah Ainembabazi noted.
“We believe the youth today are interested in different forms of entertainment including film, and so we are tapping into one of their passion points to interest them in domestic tourism while also equipping them with film-making skills,” she added.
Meanwhile, this campaign comes weeks after World tourism day celebrations which were themed “Tourism and the digital transformation” to highlight opportunities provided to tourism, by technological advances for continued growth into a more sustainable and responsible sector. It is on this background that the “Project Blossom Uganda” campaign was launched and will be executed using digital technologies such as social media through which overall winners will be selected.
