By Our Reporter
Campari Group, a major player in the global spirits industry, has now entered Uganda officially, introducing a selection of their leading brands – including Campari, Skyy Vodka, American Honey Liqueur and Bulldog London Dry Gin – to the trade in Uganda, further enhancing Camparis’ worldwide market.
The entry into Uganda aims to enhance Campari Group’s premium spirits distribution business and will reach out to new consumers of diverse adult age groups in East Africa’s most vibrant centre of entertainment and leisure. Campari will make use of an innovative and highly efficient national distribution system into the trade, with an extensive countrywide network of 112,000 outlets across the country.
This announcement of Campari’s entry into Uganda represents a landmark for Campari Group’s growth strategy which aims to combine organic growth through strong brand building with shareholder value enhancing acquisitions.
Speaking about the exclusive partnership at a glamour-filled event at Skyz Hotel, Kampala on Tuesday, Campari Regional Manager Quintin Mass, said, “We are pleased to announce our entry into Uganda because Campari meets the promise of daring to be different by sharing an exceptional experience, and Ugandans will love what we are bringing to their tables in bars, restaurants, hotels and homes countrywide.”
Within the local market, the Group will be putting emphasis on always being adherent to responsible and sustainable behaviors and doing business with the utmost integrity and correctness.
