Red Card scouts are set to storm Kampala hangouts following the reactivation of the Red Card campaign. The Red card is a Responsible Drinking campaign, an initiative by Uganda Breweries Limited to inform, sensitize and engage our consumers about the dangers of alcohol misuse.
The scouts will be engaging with consumers on responsible alcohol consumption at bars, pubs and all major hangouts every weekend. They will also engage party goers in a number of board and wheel spinning games where lots of prizes including free Uber rides will be won.
According to Uganda Breweries Corporate Relations Manager, David Onyango, the activations are meant to appeal to people’s good sense by putting the choices into their own hands.
“Our messages stress the need to have a designated driver on a night out, for a person to space their drinks with water and other non alcoholic beverages so that they remain in control of their faculties. Above all, our campaign stresses the zero tolerance on drink driving,” said Onyango.
He adds that Uganda Breweries is giving consumers all the tools and information regarding responsible drinking but at the end of the day, or night in this case, it is up to an individual to make the right choice.