By Our Reporter
The highly anticipated show, The Voice Africa, has officially premiered today.
The show will follow the format of the global show, starting out with blind auditions, battle rounds, knockouts, playoffs and conclude with the live shows. The show will run for 25 weeks, airing one show per week, with the first shows running the blind auditions based solely on the talents’ voices and not looks.
The Voice Africa is expected to attract both a pan-African and global audience, featuring a high-profile panel of coaches and TV hosts who will witness one of the 100 selected talents eventually crowned The Voice Africa.
While addressing the media, David Birungi the PR Manager at Airtel Uganda revealed, “Over 5,000 applications were received when we made a call for submission and we were overwhelmed and impressed by the talent we have in Uganda. Hence, I urge all of you to vote for our representatives who I believe have great potential of emerging winners in this competition.”
Noella Byuma, the Head of Brand and Communication at Airtel Uganda noted, “the 7 Uganda’s who are representing us received their USD $ 5,000 and I can confirm that they are in Nigeria. The grand winner will be rewarded with USD $100,000 prize package and a recording contract with Universal Studios – the leading music producers in the world.”
Anthony Shiner, Group Chief Commercial Officer, Airtel Africa said: “We are thrilled to finally bring Africa’s exceptional musical talents to the world through the continent’s version of the global award-winning show, The Voice. The Voice Africa will display African musical talent, delivering excitement and entertainment to millions across the world, whilst showcasing amazing voices, performances, and intrigues. It is an opportunity to celebrate and contribute to Africa’s musical scene through real life stories of resilience, persistence, struggle, and success that some of you can relate to and will undoubtedly impact your lives.”
The Voice Africa will air on NTV at 8pm with repeats on Spark TV on Monday at 3pm.