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6 Things Ugandan musicians should learn from Diamond Platnumz

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Diamond Platnumz

By Bash Mutumba

In the last half a decade or so, the biggest musical export from East Africa, has undoubtedly been Diamond Platnumz. Together with the 5 artists signed to his WCB Wasafi record label, Naseeb Abdul Juma has proved that despite the reign of West African music, East Africa has something to contribute to Afro Beat. Musically, financially and otherwise, Ugandan musicians have 6 major things to learn from the Tanzanian Bongo Flava star:

1. Social media is the new mainstream media

Wait! I know you’re about to lash out at me on how inaccurate that statement is, but Diamond has proved otherwise – at least musically speaking. After him and his record label being denied airplay by all top media houses in Tanzania, he defied odds, and signed a new artist – Mbosso – who has achieved unprecedented success in just one year of unveiling.

How does he do it? Well, thanks to Tanzania’s big social media usage, almost everyone part of his company has a cult of followers on Instagram(with Diamond himself flying high at 6.3+ Million), who are always directed to YouTube, iTunes and other digital music platforms to support any new piece of work from any Wasafi artist. Promotional challenges are also hyped, involving fans singing and/or dancing to the song in question, and are posted by the artists themselves. In the end, even the perceived weakest artist in Wasafi is able to garner at least a million views within a week of release for a video, and two weeks for an audio.

For a Ugandan musician, earning a million views within a month of release of a video is a miracle usually celebrated. Also, no single show by Diamond Platnumz or any of his artists goes unnoticed; more about that in the next one.

2. Teamwork is everything

While a Ugandan musician will have one manager to handle everything: show bookings, stage management, costumes, welfare, photography and videography, security, payment, studio sessions, PR and all; Diamond has an individual or more for each of those items, for each artist. The team has the duty to make sure nothing goes unnoticed. Behind the scenes sessions of music video shoots, media tours and performances are always made ready for viewership on YouTube and Instagram.

Also, music recording sessions are usually seamlessly executed, as the artists spend a lot of time together as a family. They all have home studios on top of the main studio at the headquarters.

Management-wise, Diamond put the best names in the industry on board to make his label grow: Babu Tale, Mkubwa Fela and Salam SK do mentor younger managers like Ricardo Momo, Makame and Sandra to handle all artists accordingly.

He also has a video production company of his own(Zoom Production) in partnership with Director Kenny to cut costs, since all Wasafi musicians shoot big budget videos. The partnership with tycoon Joseph Kusaga to start Wasafi Media also proved he is a team player.

3. Scarcity increases demand

Unlike Ugandan musicians who do up to 20 shows or more a week, Diamond and his musicians are rare on stage, so their expensive charges are justified. If it is not his Wasafi countrywide and Kenya festival, Diamond is on tour across the world. His international performance fee is rumored at $60,000.

4. Be humble

Despite the flossing on social media and in music videos, everyone who has met Diamond says he is a very humble man. He respects every single person in their right. This one is a little hard to believe because fame easily gets to people’s heads.

5. International collabos are a fame catalyst

As Ugandan artists have failed to gain much from international collabos, say Jose Chameleone with Kelly Rowland, Beenie Man and Konshens, A Pass with Konshens, Pallaso with Davido etc; Diamond has made a killing off them. His first international hit was “Number One Remix” featuring Davido, he went on to shine brighter, with collaborations with Ne-Yo, Morgan Heritage, P Square, Miri Ben Ari, Rick Ross, Patoranking etc.

6. A star’s private life is the world’s business

This doesn’t necessarily mean he has to show everything that happens in his life to the public, but he is well aware his fans are so interested in his private life, and he capitalizes on that. Diamond has made sure drama between him and his partners like Zari, Hamisa and Tanasha makes him the talk of the East.

These are indeed ambitious things for a Ugandan setting, but if you wonder how the Tanzanian sensation does it, there you have it!

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Celebrity Gossip

Famous Gagamel singer very ill

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By BigEyeUg Writer

Gagamel singer, Allan Masengere better known as Shortkut is battling for his life in hospital.

In a Facebook post, Bebe Cool who is the CEO Gagamel revealed that Shortkut has been in hospital for a month now and is seriously sick.

“My son Allan Masengere aka Shortkut, a young talent in the music industry of Uganda has been bed ridden for nearly a month now fighting for his life. Friends and family, your prayers are welcome. Get well in the name of Allah,” wrote Bebe Cool.

Shortkut

Shortkut is a very young artiste under Gagamel Entertainment and has done songs like Big Mouth though he has not found his breakthrough.

We wish him a quick recovery!

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Celebrity Gossip

Felicita Di Superstar’s family in eviction scare over rent arrears

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By BigEyeUg Writer

Female rapper Felista Di Superstar and her father are reportedly facing eviction over rent arrears.

Early this week, reports came in indicating that the “Nawambye” singer and her father received an ultimatum from their land lord that they should pay their arrears in two weeks or else they will be evicted.

Speaking in an interview, Felista’s landlord said that his patience is running thin after the pair defaulting on rent for 8 months. He stressed that he had earlier advised them to move to a cheaper house but they didn’t listen.

Felista’s family rents a 200k house. Their debt sums up to 1.6 Million. They have tried explaining to their landlord that everyone is going through some financial distress but this has fallen on deaf ears.

The youngster is a young female rapper being raised by a single father who supports her talent. She goes to Kampala Parents School.

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Celebrity Gossip

Video: Zahara Totto beaten by hubby, Big Papa before bitter split

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By BigEyeUg Team

The sudden breakup between NBS TV’s Zahara Totto and her boyfriend, Don Solomon Ugwu alias Big Papa (Oga) continue to surface with more secrets spilled regarding their one-year old relationship.

Issues seem not light at all as we may have earlier anticipated, for the motor-mouthed media personality after another video storming social media today showing a bitter fight between Zahara and now ex-boyfriend, Don Solomon.

In the video, the mother of four is seen ridiculously nagging and clinging to her boyfriend as she begs him not call it quits in their relationship.

She is later thumped to the ground continuously by Big Papa giving her no chance again in his life.

The fight is most-likely to have been a continuation of the leaked audio where Oga was hectically trying to conclude his affair with the ‘Uncut’ show host.

Watch video here;

We will keep you posted

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Celebrity Gossip

Peter Miles trashes allegations that he sided with Kenzo on Bobi Wine’s issues

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By BigEyeUg Writer

Over the weekend, social media was awash with mixed reactions following leaked audios in which musician Eddy Kenzo castigated fellow singer turned politician, Bobi Wine.

While Bobi Wine’s fans were enraged and responded with insults, other social media users seemed to side with Kenzo. Among these was one long comment which made rounds all over social media and was said to have been made by faded dancehall artist Peter Miles.

In the comment, the artiste stressed that Bobi Wine diverted from the real cause because of greed and ego.

However, Peter Miles has come out to clear the air saying that those are malicious people trying to destroy his friendship with Bobi Wine.

“Bobi Wine has been my friend for over 20 years and we still talk as brothers the earliest being last week when he gave me a call and we had a casual call as longtime friends. I don’t know the intention of this as those who know me very well know this character assassination. Please consider this as fake news,” he said.

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