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6 Things Ugandan musicians should learn from Diamond Platnumz

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Uganda has been through a lot in the last 34 Years. Find out here

Diamond Platnumz

By Bash Mutumba

In the last half a decade or so, the biggest musical export from East Africa, has undoubtedly been Diamond Platnumz. Together with the 5 artists signed to his WCB Wasafi record label, Naseeb Abdul Juma has proved that despite the reign of West African music, East Africa has something to contribute to Afro Beat. Musically, financially and otherwise, Ugandan musicians have 6 major things to learn from the Tanzanian Bongo Flava star:

1. Social media is the new mainstream media

Wait! I know you’re about to lash out at me on how inaccurate that statement is, but Diamond has proved otherwise – at least musically speaking. After him and his record label being denied airplay by all top media houses in Tanzania, he defied odds, and signed a new artist – Mbosso – who has achieved unprecedented success in just one year of unveiling.

How does he do it? Well, thanks to Tanzania’s big social media usage, almost everyone part of his company has a cult of followers on Instagram(with Diamond himself flying high at 6.3+ Million), who are always directed to YouTube, iTunes and other digital music platforms to support any new piece of work from any Wasafi artist. Promotional challenges are also hyped, involving fans singing and/or dancing to the song in question, and are posted by the artists themselves. In the end, even the perceived weakest artist in Wasafi is able to garner at least a million views within a week of release for a video, and two weeks for an audio.

For a Ugandan musician, earning a million views within a month of release of a video is a miracle usually celebrated. Also, no single show by Diamond Platnumz or any of his artists goes unnoticed; more about that in the next one.

2. Teamwork is everything

While a Ugandan musician will have one manager to handle everything: show bookings, stage management, costumes, welfare, photography and videography, security, payment, studio sessions, PR and all; Diamond has an individual or more for each of those items, for each artist. The team has the duty to make sure nothing goes unnoticed. Behind the scenes sessions of music video shoots, media tours and performances are always made ready for viewership on YouTube and Instagram.

Also, music recording sessions are usually seamlessly executed, as the artists spend a lot of time together as a family. They all have home studios on top of the main studio at the headquarters.

Management-wise, Diamond put the best names in the industry on board to make his label grow: Babu Tale, Mkubwa Fela and Salam SK do mentor younger managers like Ricardo Momo, Makame and Sandra to handle all artists accordingly.

He also has a video production company of his own(Zoom Production) in partnership with Director Kenny to cut costs, since all Wasafi musicians shoot big budget videos. The partnership with tycoon Joseph Kusaga to start Wasafi Media also proved he is a team player.

3. Scarcity increases demand

Unlike Ugandan musicians who do up to 20 shows or more a week, Diamond and his musicians are rare on stage, so their expensive charges are justified. If it is not his Wasafi countrywide and Kenya festival, Diamond is on tour across the world. His international performance fee is rumored at $60,000.

4. Be humble

Despite the flossing on social media and in music videos, everyone who has met Diamond says he is a very humble man. He respects every single person in their right. This one is a little hard to believe because fame easily gets to people’s heads.

5. International collabos are a fame catalyst

As Ugandan artists have failed to gain much from international collabos, say Jose Chameleone with Kelly Rowland, Beenie Man and Konshens, A Pass with Konshens, Pallaso with Davido etc; Diamond has made a killing off them. His first international hit was “Number One Remix” featuring Davido, he went on to shine brighter, with collaborations with Ne-Yo, Morgan Heritage, P Square, Miri Ben Ari, Rick Ross, Patoranking etc.

6. A star’s private life is the world’s business

This doesn’t necessarily mean he has to show everything that happens in his life to the public, but he is well aware his fans are so interested in his private life, and he capitalizes on that. Diamond has made sure drama between him and his partners like Zari, Hamisa and Tanasha makes him the talk of the East.

These are indeed ambitious things for a Ugandan setting, but if you wonder how the Tanzanian sensation does it, there you have it!

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Celebrity Gossip

Has Ziza Bafana Joined Illuminati?

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Uganda has been through a lot in the last 34 Years. Find out here

By Staff Writer

Following the release of Ziza Bafana’s music video for Ndisa Mpola, many questions have risen concerning his allegiances.

Some have suggested that Ziza Bafana used this song to officially state his connections to illuminati.

“I think Ziza Bafana was given an ultimatum. You can clearly see that he was commanded by the powers that be to officially come out as one of their members.

These people can make or break a music career. You see when Ziza Bafana disobeyed them, they had taken him off the radar. But it seems he has now decided to become obedient. And with this, he will be a star once again,”says an illuminati insider.

“Ziza Bafana uses all the Freemason symbols. You can see that pyramid with the all seeing eye. Then you have the square and compasses,”the insider continues.

We are thus wondering, has Ziza Bafana Joined Illuminati?

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Wizkid gushes about his 3 sons on Twitter

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Uganda has been through a lot in the last 34 Years. Find out here

Wizkid’s words to his three sons are the cutest you’d be reading today on social media.

One of the cutest tweets you’d be reading in on Twitter today will be that of Wizkid gushing about his three sons. [Instagram/WizkidAyo]

One of the cutest tweets you’d be reading in on Twitter today will be that of Wizkid gushing about his three sons.

The music star took to his Twitter page on Friday, January 24, 2020, where he shared a very cute tweet that has gotten everyone including the loyal members of ‘Wizkid FC’ in that ‘aww’ moment.

“To see my sons smile brighten every grey sky 😇❤️🦅 #MadeinLagos,” he tweeted. Since he posted that tweet, he has received over eight thousand likes and comments and they are still pouring in.

It is a known fact that Wizkid has a very cordial relationship with his sons although sometimes his love for these kids has been doubted. This can be traced to the bittersweet relationship he has with some of his baby mamas over the last few years.

However, Wizkid has never failed to show off his sons on social media, celebrate their birthdays in grand style and do all those things every doting parent would do for their child.
The singer took to his social media handles on October 29, 2018, to shower accolades on his youngest son while he was away in India for a performance.
He wrote, “My love my life my light my everything !! Thank God! ❤️❤️ baby boy 1❤️❤️❤️ love u Zi.”
Zion is Wizkid’s third son with Jada Pollock. Prior to Zion’s birth, he already had two other sons (Boluwatife and Ayo) with two baby mamas (Shola Ogudugu and Diamond Binta Diallo).
Pulse Nigeria.

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Celebrity Gossip

APass, YKee Benda turn up the vibe

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Uganda has been through a lot in the last 34 Years. Find out here

By Staff writer

Singers APass and Ykee Benda like their new song have put their grudges aside or even burried hatchet and turned to what they can do best, independently or combined. The two young stars last year hit studio and did a song that has kick started their year 2020.

As expected none disappointed and together they pulled it off. According to sources, the video will be released soon.

Watch Turn up the vibe here

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