By Our Reporter
The Shell 10 weeks of cheer campaign which was concluded last month was a huge success. This is according to Ronald Ngobi, the station manager of Shell Bugolobi who says the volume sales at the service station increased immensely during the duration of the campaign.
“The promotion was a huge success and helped us increase our volume sales. We hit our target over and beyond,” Ronald Ngobi revealed. “For example for the month of February our volume target was 600, 000 and we hit 750,000.”
Ngobi who rewarded over 1000 customers during the campaign attributed its success to the easy to understand mechanics of the campaign.
“Our customers were so happy with the promotion reason being that they were rewarded instantly by just presenting a message showing how much fuel they had won. I was also pleased with the promotion because it was run online which made tracking very easy.” He added.
The promotion targeted all motorists including boda riders, taxi drivers, private motorists and truck drivers that use Shell fuels, lubricants or shop services.
To participate, customers simply had to spend UGX 50,000 in the case of general motorists or UGX 10,000 for riders to get a draw entry coupon at participating Shell service stations. They were then required to enter the competition by sending a unique code and their license registration number to 8008 by SMS.
In addition to the instant rewards, 10 weekly draws were also held across the country that saw customers win jackpot prizes of fuel worth UGX500,000 and UGX50,000 for motorists and riders respectively.
“The promotion has not only rewarded customers but it has also helped build loyalty.” He concluded.