The Shell V-Power club has been revamped, giving members more exciting rewards on every litre of V-Power consumed. After successfully launching the club last year which registered over 5000 members and enabled 5 consumers win a fully paid trip to attend the Abu Dhabi grand prix, Vivo Energy, the company that distributes and markets Shell-branded fuels and lubricants, has introduced more exciting prizes for customers.
This year the campaign is getting bigger and better with the number of customers flying to Abu-Dhabi for the most exciting motoring event, doubling from 5 to 10. Monthly prizes will include winning a full car service, Tool box, First Aid kit, and a set of 4Tyres among others.
Vivo Energy Managing Director, Hans Paulsen, says the campaign is aimed at rewarding existing customers, to boost loyalty among them, as well as to encourage other motorists to try the Shell V-Power brand.
“Shell V-Power customers have the double benefit of winning prizes and also operate cashless with only swiping their cards to purchase any Shell products. I therefore urge the general public to join the club and use their cards at every opportunity to pile up points,” said Hans.
“As a company we are keen to grow lasting relationships with our customers through such campaigns and also through continuous focus on their needs in order to grow our business,” He concluded.
The fuel has been formulated to meet with the latest environmental standards, as it is designed to reduce engine deposits, helping engines against gunk and corrosion, ultimately making them produce fewer emissions.
Shell V-Power recently launched New formulation which is yet another benefit for customers to enjoy with the brand hence multiplying performance benefits.