Barely 21 years of age since it was formed, MTN has joined an elite group of household brands such as Apple and Coca Cola after being voted the Brand of the Year in the telecommunications category at the World Branding Awards in London, United Kingdom.
MTN was one of over 2,500 brand nominated from 35 countries to be eligible for this much-sought after accolade. Only 119 brands were selected as the winners in their respective categories, and MTN emerged as the only brand in the telecommunications sector that qualified to receive this award.
Winners of the World Branding Awards are judged on three variables, namely brand valuation, consumer market research and public online voting.
“This prestigious accolade is testament to the work that has been done by our colleagues, employees and partners in building our brand,” says Larry Annetts, Sales and Marketing Executive: MTN South Africa.
This recognition to MTN follows the #1 Most Valuable Brand for 2015 accolade that was conferred to MTN by Brand Finance Plc, the world’s leading independent brand valuation and ratings firm, earlier this month.
“These awards are indicative of the milestones we are achieving in our quest to continue to create a distinct customer experience to our stakeholders,” Annetts concludes.