Uganda Breweries Limited (UBL) has unveiled new ambassadors for their “Designated Driver campaign” under their responsible drinking initiative, Red Card. The campaign is aimed at reducing road accidents brought about by motorists who drive under the influence of alcohol.
The ambassadors are celebrated radio and television personalities, Flavia Tumusiime, Diana Deedan Muyira and Charles Denzel Mwiyeretsi.
Speaking at the unveiling ceremony that was held at Panamera Bar and Restaurant, Mark Ocitti the Managing Director, Uganda Breweries Limited said, “We have appointed these ambassadors to be the faces of the designated driver campaign because they appeal and communicate better with our target audience, persons between 18 and 35 years of age. They have also, in one way or another been affected by drunk driving incidences which makes them important players in the fight against drunk driving.”
UBL has been running the Red Card campaign for over 5 years to inform, sensitize and engage consumers about the dangers of alcohol misuse. The campaign has previously had ambassadors like Charles Masembe, the legendary referee and musician Irene Ntale.
“The designated driver theme that we are taking on this year is aimed at influencing behavior change and call upon people to declare themselves as designated drivers to their friends or fellow partiers after a night out. We are saying, if you are going out and enjoying yourself especially over the holidays, don’t turn your night into a nightmare. Leave the car at home and, if you can’t use public transport, designate a non-drinking driver.” Ocitti said.
According to a recent research report by Research World International Limited, previous responsible drinking campaigns have created huge awareness on responsible drinking. The research conducted among 282 people to measure the impact of the responsible drinking communication in Uganda showed that 81% percent of the respondents who said that they are aware of the Red Card campaign confirmed that the campaign messaging has brought about a positive change in their social behavior with regard to alcohol consumption. 70% of these respondents attributed the change to the “Don’t drink & drive” messaging.
Selector Jay releases his first ever song
Selector Jay, one of Uganda’s longest serving deejays, appears to be tired of being in the shadow of musicians and now wants to share in their spotlight. This comes after the disc jockey decided to venture into active music.
Selector Jay has kicked off this new adventure with a bang, teaming up with big weights in the industry on his first project.
He has released his first ever song entitled “Formula” on which he features Ugandan singer Sheebah Karungi and Ghanaian star Magnom.
Sources close to the deejay have intimated to us that this not a one off and we should expect more music from the deejay.
It should be noted that deejays collaborating with established musicians is the in-thing lately. Other local deejays to have released their own songs include DJ Ciza, Dj Roja & Slick Stuart among others.
Singer Karole Kasita drops “Gyal A Bubble” video. Watch it here!
Talented Ugandan female singer Karole Kasita has released the music video to her latest single titled “Gyal A Bubble”.
Produced by Grate Make films, “Gyal A Bubble” is a dance video composed of scenes in which gals in skimpy outfits are seen gyrating their bums to the groovy beat. The audio was produced by Andre.
Meanwhile, Karole came into the limelight after releasing her first break through single titled “Kol 911”. She has never looked back since then. She has released a number of other songs including “More time”, “Jileete”, Ontanuude, Sample you and Musujja.
Watch “Gyal A Bubble” video below.
Shady Boo debunks Diamond Platinumz dating rumors
By Nila Faisal
Rwandese socialite Shady Boo has denied reports she is dating Diamond Platinumz.
The socialite and the Tanzanian heart throb reignited dating rumors after Diamond invited her to Tanzania to host an event dubbed “The Biko Jibebe Challenge”.
Speaking to journalists during the event, Shady Boo set the record straight, saying they are just friends.
“Nothing much and no it’s not true, we are just friends,” said Shady.
Media was awash with reports the two were seeing each other last year after Shady was reportedly spotted at Diamond’s hotel room during the launch of his products in Rwanda.
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