By Our Reporter
Kwesé TV, a pan-African broadcast network, has officially been launched in Uganda.
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The new broadcast network which was launched at a press briefing held at Kabira Country Club on Tuesday brings a whole new world of premium sports and general entertainment content to the market. It boasts of a specially curated slim bouquet of 60+ channels which includes exclusive channels such as DreamWorks, DTX, VICELAND and Diddy’s REVOLT.
Kwesé TV’s programming line-up will also include local free-to- air channels such as NBS, NTV, Bukedde and UBC, with additional channels to be made available in due course.
According to Herbert Mucunguzi, the General Manager Kwesé TV Uganda, Kwesé will give Ugandan consumers the choice to purchase pay-as-you-watch subscription packages. Consumers will have the option to purchase three, seven or 30 day subscriptions to access Kwesé’s full programming line-up.
“Kwesé’s appeal is not only its world-class content but also its innovative payment model which has never been adopted in this market. Never before has such premium content been available for as little as 17,000 UGX for a three day subscription. At Kwesé we believe that world class content needs to be accessible to audiences not only through multiple platforms but also at affordable prices,” explained Herbert Mucunguzi.
“African viewers have become increasingly more discerning and we cater to these diverse viewing appetites not only through premium content but also by means of a multi-platform broadcast offering which includes traditional TV, mobile apps and digital viewing options.” He added.
Kwesé TV is currently available at branded dealer outlets both in urban centers and rural areas throughout the country and includes a free 30-day subscription for new installations. Kwesé TV’s full suite bouquet can be accessed via Kwesé’s own satellite and set-top- box (decoder) available at leading retailers or online via e-dealers.