For the first time in Uganda’s history, one of the world’s most iconic brands – Johnnie Walker®launched the first of its signature bars in the heart of Kampala. The Group Managing Director, EABL, Mr. Charles Ireland, officiated at the opening of the Liquid Silk lounge, which epitomizes the best of Uganda Breweries’ selection of brands matched with Liquid Silk’s premium service and the passion and drive of Ugandans to have a great time.
This Johnnie Walker®signature bar is designed to provide whisky consumers with bespoke experiences that allow them enjoy the world of whisky. The first of these lounges is located at the Village Mall in the prestigious suburb of Bugolobi in Kampala.
“Uganda Breweries is excited about Ugandans embracing the Johnnie Walker brand and introducing the rich history of world class whisky’s to society.Ugandans love to party in style and are looking for brands that have true heritage as well as exceptional quality. Johnnie Walker illuminates the elegance and class of their progressive style”. Johnnie Walker Brand Manager, Rhona Namanya said.
Johnnie Walker® is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country with yearly sales of over 130 million bottles and 4 bottles consumed every second worldwide.The brand offers 6 blends which include Red Label, Black label,Double Black Label, Gold Label Reserve, Platinum Label andthe ‘halo’ variant Blue Label.
Liquid Silk is owned by Elvis Sekyanzi, the proprietor of the Silk franchise, a leader in the entertainment industry bringing together two iconic and aspirational brands renowned for modernity, and supreme craftsmanship.
The bar was launched with an exclusive event that exuded class and style and exhibited the supreme expression of craftsmanship and accomplishment that comes with the brand.