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Coke Studio Africa Awarded YouTube ‘Silver Creator Award’ For Garnering Commendable Following

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Sheebah Karungi on Coke Studio AfricaIn its fifth year, Africa’s biggest music platform – Coke Studio Africa has achieved a key milestone online.  The Coke Studio YouTube channel has been awarded the YouTube Silver Creator Award in recognition for having more than 100,000 subscribers on the channel. In a message from Susan Wojcicki, CEO YouTube, stated, “You’ve just done something that very few YouTube creators accomplish. You achieved a milestone with hard work, perseverance and probably a healthy sense of humour too,” adding, “What you’ve accomplish can’t be taken away from you. And we’d like to recognize you and all your hard work with this award, a small token of our esteem and respect.”

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The role of Coke Studio Africa’s YouTube channel has been to extend TV reach of the show by providing audiences with music content on demand. As such, the channel actively managed to distribute music content across Africa and beyond, with over 90 million views from South Africa, Nigeria, Kenya, Ghana and as far as USA, United Kingdom, UAE, amount to 179,527,578 minutes of watch time.

On receiving the award, Coke Studio Africa Digital Lead, Waithera Kabiru, stated, “Getting to this milestone of 100,000 subscribers on the YouTube channel speaks volumes on the demand for quality local content in sub-Saharan Africa. The Coke Studio YouTube channel has enabled us to do what no other medium can, and that is reach thousands of audiences across the world to share the amazing content that is created on Coke Studio. We are taking Africa to the World!”

YouTube’s CEO Susan Wojcicki further stated, “Each and every person who has subscribed to your channel has been touched by what you created, echoed these sentiments. They were inspired and challenged.” Susan further stated, “We know that you don’t do this for reward. You do it because you have a drive to create and share, because you have found an audience who cares. Adding, “Believe us when we say we can’t wait to see what you do next. A million subscribers may seem a long way off right now, but you are closer than you think. And we are rooting for you.”

While celebrating this moment, Waithera stated, “We are very proud to hit this milestone and will continue to grow our reach to millions of subscribers! Receiving this award from YouTube is an honour and we hope it inspires other content creators on the continent to keep pursuing their dreams. We will be celebrating with an ice-cold Coca-Cola!”

Coke Studio aims to inspire and introduce Africa’s music talents to a new and wider audience through interaction, collaboration and cooperation amongst musical artists while also building a strong brand connection with Africa’s young and growing population. Coke Studio Africa has given African artists a platform to meet other artists and top music producers from Africa to share ideas and collaborate.

Several successful collaborations between African artists have been born through Coke Studio. The Coke Studio Africa original hit single “SAID” featuring Nasty C (South Africa) and Runtown (Nigeria) and produced by Shado Chris, is one of these successes. This collaborated track reached over 2 Million views on YouTube in just a few weeks. In 2017, the show also released “Kenya Yetu”—an ode to Kenya, by Coke Studio Africa – 2017 stars: Avril, Sauti Sol, Nyashinski and Dela.

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Celebrity Gossip

Cardi B agrees on 10M USD deal to halt divorce with Offset

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Cardi B may have settled her marital issues with Offset for a $10 million agreement. Rumor has it that the Bronx femcee has agreed to get back together with her estranged husband after he offered her a deal which is too good to be turned down.

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One of Cardi’s says that the 26-year-old star wanted to take Offset back, but she needed to make sure he would never cheat on her again. “Offset got Cardi out here looking bad. He’s not only cheating, but being real reckless,” the so-called friend explains.

Cardi reportedly agreed on the deal and wanted to put the “cheat penalty” in writing. The insider says that Cardi and Offset are no longer “separated” and are now “working on” their marriage again, adding, “It’s not like everything is back to normal. But that’s [Cardi’s] love, and her babys father, and her husband. She’s taking him back.”

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Vinka’s Chips na ketchup to be remixed with Nigerian star, Ketchup

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It is arguably one of the songs that really fronted musician Vinka as one of the artists to look out for, this year.

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‘Chips na Katchup’ was received well by music lovers as soon as it hit the airwaves, making it one of the biggest hits immediately. Vinka then became an artist to look out for.

Well it looks like we are about to dance to the same hit afresh as Nigerian artist, Ketchup jumps onto the remix to give it a more dancehall sound. Ketchup has been at Route Entertainment studios in Bbunga recording a remix to the song, produced by Eli Arkhis and Yese Oman, and we cannot wait for the magic that is about to happen!

Ketchup is popularly known for his jam,”Pam Pam” among others.

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Weasel opens up on how Radio’s death affected him

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Losing a loved one is one of the hardest things to recover from, and it takes time to finally come to grips with such brutal reality. At the beginning of the year, the country lost one of the most talented artists in Mowzey Radio ,one half of singing dynamic duo Radio and weasel, who passed on from injuries incurred during a bar brawl.

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Weasel has moved on regardless, recording music as one man band and doing some collabos with fellow artists like King Saha, though he still has not been completely the same person since his music partner and ‘brother’ passed.

He recently intimated to Adelle on Kiss fm Kenya that it was really hard losing Radio. He stopped hanging out in clubs for a while because he could not bare listening to the music they had made together since it brought back very many memories that hurt him.

He also regrets ignoring some of his fallen friend’s phone calls, and leaving him without communicating his whereabouts which has taught him to treasure friendship even more. Weasel also says that Radio’s death helped unite artists in Uganda.

Weasel who is currently in Kenya recording a new season of Coke studio plans to do a special tribute to Radio on the show.

Weasel added that Radio’s death unified Ugandan artistes who had been beefing.

“When Radio was alive, artistes were fighting each other. But when he died, they all tried to come together and they no longer fight because most of them realised the importance of being united. That was a positive thing that happened,” he said.

One highlight that puts a smile on his face when he remembers Radio is when they received their first payment of USh1 million after their first hit song, ‘Nakudata’.

Weasel also revealed that he will pay a tribute to Radio with other singers on Coke Studio 2019.

“It is my second time to be on Coke Studio. This time teaming up with other artistes and paying tribute to the fallen soldiers like Radio and other stars,” he said.

He is also working on a new album that has 15 songs, as well as Radio’s album, which he left unfinished.

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