Airtel Uganda has today renewed its ongoing partnership with the Federation of Uganda Football Associations (FUFA) as the official sponsor of Uganda’s national football team, the Uganda Cranes. This will see Airtel contribute a total of 10 billion shillings towards the Uganda Cranes for the next 4 years that is 2.5 billion shillings every year.
The Airtel – FUFA partnership, that has come to be known as Uganda’s most successful football partnership ever, begun in 2013 under an agreement that the two parties will be working hand in hand to promote Ugandan football for a period of four years by sponsoring not only the main national team, but also the Uganda Cup and the FUFA Big League – tournaments that feed talent into the national team.
Representing the First Lady and Minister of Education and Sports, Hon. Charles Bakkabulindi, the State Minister for Sports commended Airtel Uganda for fulfilling the promise to continue supporting Ugandan football.
“The Uganda Cranes team has earned admiration for their skill and the dedication they bring to the game of football. We are grateful to see an international brand like Airtel sharing the passion and love that we have for this team by sponsoring them,” he said.
Speaking on the sidelines of the press conference to announce the sponsorship, Airtel Uganda Managing Director Mr. V.G. Somasekhar expressed his gratitude for the opportunity to continue sponsoring the national team.
“Since we signed the partnership agreement with the Uganda Cranes national team, we have enjoyed a long list of successes both for the team and for the individual players. To us, this is an indication that a strong partner that believes in you is a key component of success,” he commented, adding that this sponsorship signifies an opportunity to support the nation’s best football team and to celebrate Uganda’s rich and competitive culture, as well as love for the beautiful game.
“We remain committed to the development of Ugandan football right from the grassroots community level all the way to the international scene,” he concluded.
Airtel Uganda remains a major contributor to Ugandan football. Aside from sponsoring the Uganda Cranes, the Uganda Cup and the FUFA Big League, the telco also identifies talented players and gives them a platform to join football clubs in and out of Uganda through the Airtel Rising Stars, a youth talent searching and nurturing tournament. Airtel also recently signed on as the main sponsor of the Masaza Cup, a Buganda kingdom football tournament.
StarTimes acquires exclusive broadcasting rights for UEFA Europa League
Africa’s leading pay-TV operator StarTimes has acquired exclusive broadcasting rights for UEFA Europa League in Sub-Saharan Africa until 2021. The broadcast, which will begin on September 20th, will see football fans enjoy matches between the best European clubs. “We are very happy to bring UEFA Europa League to our subscribers. This summer FIFA World Cup was a success and fans really appreciated that we brought them ICC exclusive and live right after. So we thought that they would be delighted to watch another European club competition on StarTimes,” explained Aldrine Nsubuga Snr, StarTimes Uganda Marketing VP. “We are working hard to bring the best sport content to our subscribers. This season will be intense for football fans with Bundesliga, French Ligue 1, FIFA Club World Cup, French & Italian Cups and now UEFA Europa League.”
StarTimes will not only exclusively broadcast UEFA Europa League in Uganda but also in all Sub-Saharan Africa except South Africa, Lesotho and Swaziland. StarTimes has been awarded exclusive rights for English, Portuguese and local languages in English and Portuguese speaking areas.
Kickboxer Umar Semata to train abroad in preparation for fight with Golola Moses
By Our Reporter
Kickboxer Umar Semata is flying abroad on Tuesday as he intensifies preparations for his much-anticipated fight with the Golola Moses which will take place on October 13 at Freedom City. Semata who was officially flagged off by Pemba Sports Africa on Monday will enroll for a specialized training program for one month with top kickboxing coaches in Phuket, Thailand.
Speaking at the send off ceremony, Semata expressed excitement about going for training in Thailand as he revealed that it will allow him to fully concentrate and give him the right mental focus. “You can not be the best without a good trainer, and so training in Thailand will put me in the best shape for the fight.” He noted.
The training is being facilitated by Pemba Sports Africa to a tune of US$ 10,000 which is inclusive of flights, accommodation, welfare and training in Thailand.
Pemba Sports Africa chairman, Jack Pemba is optimistic that this specialized training will guarantee Semata’s victory against Golola. “We are about to make Golola go into retirement, because Semata will crush him and there will be no comeback for him.” He stated.
Semata, also referred to as “The Pain”, weighs 75kg and is a super middleweight Muay Thai fighter who is the current World Boxing Council Muay Thai Super middleweight champion. He boasts of 42 career wins.
Jack Pemba seals mega deal with American star Jay Z
By Our Reporter
Socialite and sports businessman, Jack Pemba has secured a mega sporting deal, we have learnt.
Pemba, who has been off the social scene recently, was in the US on a business trip where he met with American hip-hop mogul Jay Z to discuss possible partnerships. It has now emerged that the meetings bore fruit as Jack Pemba has revealed that through his company Pemba Sports Africa he will be working with Jay Z’s Roc Nation Sports to promote the boxing sport in Uganda.
“I have signed a deal with Jay Z’s sports company,” he told media on Monday. “And with support from the Ministry of Education and Sports, we shall be promoting boxing in Uganda.”
“There is a lot of local boxing talent because Uganda is ranked top in the East and Central Africa region. We want to promote this talent so they can shine on the international stage.” He added.
Meanwhile, it should be noted that Pemba has previously been involved in several sporting activities in the country such as offering sponsorship to different athletes who include body builder Ivan Byekwaso and kick boxer Umar Semata among others.
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